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2026 / Design · Engineering

Aqua Profi

Website for a water treatment company in Kazan: diagnostics by symptom, before-and-after on real sites, a system configurator with an estimate and a 289-item catalogue with prices.

289

catalogue items with open prices

01The brief

Sell a proven result,
not a filter

The company ran on a website builder: template blocks and promises that sound the same at every filter seller. We rebuilt it from scratch around how the company actually works: a water analysis first, then a selection based on the numbers and an estimate that doesn’t change after work starts.

  • 01

    Analysis first

    Every block leads to a water sample: a symptom, the substance, the numbers and the treatment stage that removes it.

  • 02

    Sites with numbers

    Before-and-after on installation photos, with values from the lab reports: iron, hardness, odour.

  • 03

    Open prices

    A 289-item catalogue with prices and filters, product pages and brands with dealer certificates.

  • 04

    Two-minute selection

    A configurator builds the scheme, the equipment list and a price range — from an analysis or from symptoms.

Pages
Home, catalogue, product page, selection, installations
Catalogue
289 items — moved from the old shop by a script
Stack
HTML, CSS and JavaScript, no website builder
Status
Built and being prepared for launch

02Diagnostics

Every symptom
has its substance

The site’s main interactive. Pick what you notice at home and see which substance it is, how far above the norm it goes and which treatment stage removes it. A glass of water changes colour with the answer. Try it — the data is the same as on the site.

What you notice

FeTotal iron

5mg/dm³

above the normnorm 0.3

Why. Dissolved iron oxidises in the air: rusty sediment, stains on plumbing, a metallic taste.

Fix: an iron removal filter on catalytic media

The values are typical examples from the site. Only a lab analysis shows what is in a particular water.

03Before and after

Photos from the sites,
numbers from the lab

On the left, the spot before installation; on the right, the finished system. Every site has a task, a solution and a result, and on the website all of them also sit on a map of Tatarstan.

An installation spot before and after the water treatment system was fitted: Stolbishche, after
An installation spot before and after the water treatment system was fitted: Stolbishche, before
beforeafter

Sites

Iron and hardness

Stolbishche

Task
High iron content — 5 mg/dm³
Solution
Two columns: 1054 and 1252
Result
Iron 0.3 mg/dm³, hardness 0.5 mmol/dm³

04Selection

A system in two minutes —
with a scheme and an estimate

A few questions about the site, the source, the water and the flow — and the screen shows the treatment scheme, the equipment at catalogue prices and a turnkey price range. An engineer confirms the final estimate with an analysis.

  • 01Works from an analysis — or from symptoms if there is no analysis yet
  • 02Accounts for flow rate, boiler-room height and drainage
  • 03The specification can be printed or shared as a link
The configurator: a finished five-stage system with a scheme and a priced specification

05Catalogue

289 items
with open prices

We moved the catalogue from the old online shop by script: prices, photos and specs update with one command rather than by hand. Filters by task and brand, product pages with installation terms and dealer certificates.

The equipment catalogue: categories, search, filters and 289 priced items
A product page: photo, equipment price and installation terms

06Analysis and districts

Numbers first,
then equipment

Three levels of analysis — from three parameters to a full 25-parameter chemical test — and test tubes that set the source water and the treated water against the sanitary limit. Below is a district table of what was found in the neighbours’ water, compiled from 161 installations the company has published on its Telegram channel in 2022–2026.

The water analysis block: three levels of analysis and test tubes with values before and after treatment
The district table: the share of sites with hardness, iron, turbidity, manganese and hydrogen sulphide

07How it works

Six steps
and a service calendar

The way from request to clean water, step by step, with the price of each stage. Then the guarantees, what maintenance includes and a first-year calendar: when to change cartridges and the membrane, when to top up salt.

Work steps: request, site visit and sample, analysis and selection, contract and installation, launch, service
Guarantees and the first-year maintenance calendar

08On the phone

The same site
in one hand

Diagnostics, before-and-after and selection are laid out for a thumb, and the “Call an engineer” button is always at the bottom of the screen.

  • The first screen on a phone
  • Water diagnostics on a phone
  • System selection on a phone

Outcome

What the company received

The site is built and being prepared for launch on the company’s domain.

  • A new website without a builder
  • Water diagnostics by symptom
  • Before-and-after on real sites
  • A system configurator with an estimate
  • A 289-item catalogue with prices
  • A district table of water problems