Strategy3 min
What determines the cost of a website
A practical breakdown of website estimates: templates, content, integrations, testing and maintenance. How to prepare a brief and compare like for like.
Read the articleecomvision / journalPractice / 2026
Design & development.
The decisions behind a good digital product. From the first brief to launch and everything that follows.
27 articles
A good place to start
A library of decisions (27)
Strategy5 min
How to accept a website: scenarios and evidence, not “all done”
Agree acceptance criteria before development: inquiry delivery, content editing, mobile states, search URLs and access handover. What a client can check and which evidence the team should retain.
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Engineering4 min
Offline mobile apps: which workflows do you actually need?
What can a worker do without connectivity, where does device authority end, and how should conflicts resolve after synchronisation? Questions for scoping an app for field teams, services or warehouses.
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Engineering5 min
A CRM data contract: what to agree before integration
Fields and ownership, identifiers, confirmation, retries and recovery. Prepare a testable brief for exchanging data between a website, CRM and business records system.
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Strategy2 min
Website development timelines: stages and dependencies
Build a realistic launch plan around decisions, design, content, integrations and testing. Understand which tasks can run in parallel and which cannot.
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Strategy3 min
Mobile app development: from idea to release
A practical sequence for building an app: validate the need, test a prototype, define APIs, handle offline states and prepare for release and maintenance.
Read the article06
Design2 min
Interface quality: a practical detail checklist
Review typography, real content, interface states and responsiveness before choosing targeted improvements or a full redesign.
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Design2 min
Building a design system that teams actually use
Connect tokens, components, states and release rules to everyday product work instead of maintaining a library detached from implementation.
Read the article08
Engineering2 min
A website’s technical foundation before launch
Rendering, content editing, environments, error monitoring and recovery: choose a technical foundation around the team’s actual workflow.
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Growth2 min
AI support assistants: where people belong
Choose a focused support task, connect trustworthy knowledge, design the human handover and measure whether the assistant actually helps.
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Design2 min
Interface motion that serves a purpose
Use motion to explain transitions and state changes while protecting responsiveness, accessibility and the ability to use a calmer interface.
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Engineering2 min
Website launch checklist: what to verify before release
A practical acceptance sequence for journeys, forms, mobile layouts, search access, analytics and recovery before a public launch.
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Growth2 min
SEO during website development: structure and indexing
Plan page intent, accessible HTML, metadata, canonicals, sitemaps and meaningful imagery before launch, then verify what search engines actually process.
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Strategy4 min
A website brief: what to prepare before hiring a studio
A practical brief covering the task, content, integrations and acceptance. Includes a B2B example and what to do when the budget or requirements are still unknown.
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Growth2 min
Website redesign: protect useful URLs and content
Prepare a content and URL migration with an inventory, redirect map, updated metadata, release checks and post-launch observation.
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Strategy2 min
Landing page or company website: choosing the format
Choose a website format around the offer, audience and customer journey. Understand when one page works and when distinct sections are useful.
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Engineering2 min
Ecommerce integrations to plan before development
Coordinate catalogue data, stock, pricing, payments, delivery and CRM by defining ownership and checking failure scenarios before launch.
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Engineering2 min
Website-to-CRM integration without losing enquiries
Define fields, retries, duplicates, delivery status and monitoring so an enquiry reaches the right CRM workflow with useful context.
Read the article18
Strategy2 min
Defining an MVP without building too much
Move from a testable hypothesis to a complete first journey, explicit scope, manual operations and a decision about what happens after launch.
Read the article19
Strategy2 min
Website, web app or mobile app: choosing the format
Compare access, repeat use, device capabilities, installation barriers and maintenance to choose the right form for a digital product.
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Design2 min
UX audits: finding real obstacles in a website
Choose meaningful journeys, gather evidence, prioritise findings and verify fixes without turning an audit into a list of personal preferences.
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Design2 min
Digital brand identity beyond the logo
Connect typography, colour roles, imagery and voice to real interfaces, then document rules that another team can apply consistently.
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Engineering2 min
Website maintenance: scope and responsibility after launch
Define availability, updates, enquiries, backups, content work and product changes as a clear operating service with accountable owners.
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Growth4 min
Enquiry analytics: measure the events that matter
Form events, confirmed delivery and enquiry quality: an example without double counting, minimum sales records and reconciliation with Yandex Metrika.
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Growth3 min
GEO, AI discovery and regional SEO
Separate service geography from AI search visibility, then build consistent business information, verifiable answers and accessible content.
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Engineering2 min
Website performance: images, JavaScript and Core Web Vitals
Diagnose slow loading, delayed interaction and layout shifts, then prioritise image delivery, JavaScript work and repeatable measurements.
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Strategy3 min
How to choose a website development studio
Compare studios in one table: scope, case-study roles, quality checks, access and support. Questions for a concrete discussion before choosing a supplier.
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