New brand launch
For a company or product that needs positioning, visual language and practical rules before entering the market.
All services
Brand systems
We create identity, visual language, brand guidelines, UI kits and tone of voice. Brand rules for marketing, websites, products and everyday communication become one working system.
Indicative timing
3-7 weeks
Confirmed after agreeing the scope.
What is included
brand logic · visual language · components · guidelines · motion
Problems we solve
We do not force every product into one template. We identify the real user and business workflow first, then assemble the appropriate scope.
Existing brand refresh
When the business has changed but its identity and communication no longer reflect its scale, audience or character.
One system for product and marketing
When the website, application, presentations and campaigns behave like separate brands and need shared principles.
What the team actually gets
The scope follows the task, but every artifact has to work inside the product rather than remain a separate presentation.
One language for design, engineering and marketing.
brand logic
visual language
components
guidelines
motion
Outcome
One language for design, engineering and marketing.
Timeline
3-7 weeks
The scope follows the task, but every artifact has to work inside the product rather than remain a separate presentation.
From the brand brief to practical guidelines
The scope follows the available materials and the brand’s channels. We agree on a direction, build the visual system and document how to use it.
Understand the context
We clarify the task, audience, existing materials and communication channels, and determine whether positioning needs a separate workstream.
Find the visual direction
We develop the visual language: mark, typography, colour and composition, within the agreed scope.
Build the system
We apply the chosen direction to the agreed applications. UI components, motion and tone of voice are included when they are part of the project.
Hand over guidelines and materials
We document application rules and hand over the agreed materials for the team’s ongoing work.
Estimate
What shapes the cost
The estimate depends on research and positioning depth, naming needs, the number of concept directions, applications, digital components, motion, tone of voice and guideline scope. We define the system around the brand’s real channels rather than a maximum template checklist.
Complete the short inquiry: name, contact, format, budget, start timing and task description. If your budget is undecided, choose “need an estimate”. We clarify user journeys, integrations and constraints, then propose the next step.
Frequently asked questions
Concise answers to the questions that affect scope, timeline and the project approach.
Can we commission only a logo?
Yes, if the task is genuinely limited to the mark. We first check whether typography, colour, composition rules and essential applications are also needed so the logo does not remain an isolated file.
How is a brand book different from a design system?
A brand book defines the meaning and visual rules of communication. A design system defines components and behaviour inside digital interfaces. Digital products often need the two systems to work together.
Are positioning and tone of voice included?
They can be. The depth of strategy depends on whether research, product strategy and a shared understanding of the audience already exist.
What should we prepare before developing a visual identity?
Describe what the business sells, to whom and through which channels. Collect existing materials and identify elements worth keeping. References are more useful with an explanation: a particular tone, legibility on packaging or recognition within an interface.
How do we know the brand system is usable?
Try it on the agreed applications, such as a website page, presentation and small icon. Check legibility, colour combinations, different backgrounds and usage rules. The list of source files, templates and third-party licences is discussed before work begins.
