2026 / Design · Engineering
Milerd
An online store for a Russian maker of recirculators and environmental-safety devices: a catalogue with collections, a three-question picker, product pages with executions, a cart with five ways to pay and an admin panel.
3 questions
to a model sized to the room
The brief
A maker's store — for homes and for clinics
Since 2010 Milerd has designed and produced air recirculators, dosimeters, radon analysers and food purifiers. Families buy them — they want quiet operation, a clear choice and paying in parts — and so do organisations: clinics need the medical execution with a registration certificate, documents and a VAT invoice. We designed and built a site that takes both from choosing a model to paying, and a panel where the team runs the catalogue itself.
Catalogue and picker
Five product lines, filters, nine search-driven collections and a three-question test that names a model and its price.
Product page and cart
Executions with their own price, Split instalments, documents and specifications; a two-step cart with five ways to pay.
Panel and content
Product order and product pages change in the panel, the blog grows every week, reviews and certificates have their own pages.
Lines in the catalogue
19products
Bactericidal recirculators
UV air disinfection with people in the room
5products
Compact meters
Radiation, EMF, food quality
2products
Air quality analysers
Radon, dust and VOC monitoring
1product
Food purifiers
Removing nitrates and pesticides
3products
Lighting systems
Ceiling lights that clean the air
- products in the catalogue
- 30
- catalogue pages
- 14
- blog articles since July
- 40
- ways to pay
- 5
Style
White body, dark panel, blue light
The interface is made of the same things as the devices: white cards on a light ground, a graphite header, blue gradient buttons and thin blue-grey lines. Series differ by the colour of their badge, and each product line got its own scene on the home page.
Interface colours
- Graphite#222222
- Ink#2B2B2B
- Blue#2A9BE0
- Sky#4DD0F7
- Mist#F3F3F1
- Line#E6ECF2
Series
4 models
DZR-1 PRO
DZR-2 PRO
DZR-3 PRO
DZR-4 PRO
Series colours are the same as in the site's catalogue and panel.
Product line scenes on the home page
Detoxer food purifier 
Air quality analysers 
EMF meter and dosimeter 
Airsmart ceiling lights
Catalogue
Nine collections that assemble themselves
The catalogue opens from the menu as five product lines with photos. Inside recirculators there are nine collections for search queries: by type — closed, wall-mounted, remote-controlled, car — and by room volume. Each collection is a rule over the catalogue with its own heading and search text: a new model lands on every matching page by itself.
Collections
Wall-mounted
PRO, Smart and Mini series · 10 models
DZR-1 PRO
50 m³
DZR-2 PRO
100 m³
DZR-3 PRO
165 m³
DZR-4 PRO
220 m³
DZR-1 Smart
50 m³
DZR-2 Smart
70 m³
DZR-3 Smart
100 m³
DZR-4 Smart
134 m³
DZR-1 Mini
50 m³
DZR-2 Mini
50 m³
DZR-5 Elite
250 m³
DZR-6 Elite
350 m³
DZR-7 Power
300 m³
DZR-8 Power
300 m³
DZR-9 Power
300 m³
DZR-10 Power
1000 m³
DZR-12 Climate
Climate
DZR-1 Drive
Drive
DZR-2 Drive
Drive
Collection rules come from the site's code, models from the recirculator catalogue as of September 2026.
Picker
Three questions — and the model is named
Anyone who doesn't know which recirculator they need answers three questions: where, how large and what matters. The site shows two fitting models with prices, and the request reaches a manager with the answers already in it — nobody has to ask again.
Where do you need a recirculator?
Step 1 of 3
What the manager receives
Recirculator picker
- Answers
- appear after the first answer
- Picked
- —
Questions and texts come from the site (translated), models and prices from the Milerd catalogue as of September 2026. No request is sent.
Product page
The product page answers before a manager does
The recirculator comes in two executions — household and medical with a registration certificate — and the price changes with the choice. Next to it: four Split payments, delivery, warranty, certificates and a line for organisations; below: specifications, description and documents — passport, certificate of conformity, expert opinion, patent and registration certificate.
Milerd DZR-2 PRO bactericidal recirculator
SKU · MIL-DZR-2PRO
Treats 100 m³ in 110 minutes
- Touch display
- Scheduled operation
- Metal body
- Silent operation
Execution
34,900 ₽
Tap the Split line to open the payment schedule.
- Deliveryacross Russia, 1–5 days
- Warranty12 months
- Certificatesregistration · EAC
- Paymentcard · SBP · Split
We work with companies — an invoice for your organisation, shipped with VAT
A copy of the DZR-2 PRO buy box (translated): prices as of September 2026, nothing is added to a cart.
On a phone
Home
Catalogue
Product
Cart
Payment
Five ways to pay — and no lost buyers
The cart takes two steps: contacts, then payment. By card online with a receipt by email, by QR through SBP, in parts with Yandex Split, on delivery, or by invoice for organisations. If someone leaves their contacts and goes without paying, a manager still gets them.
Cart
Milerd DZR-2 PRO bactericidal recirculator
Household
34,900 ₽
Items: 1
34,900 ₽
Delivery across Moscow and all of Russia. A manager confirms the order by phone.
If the buyer leaves
The contacts aren't lost
The name and phone number someone left in the cart go to a manager even if the payment wasn't completed — that order can be won back with a call.
The request arrives marked
Cart — left contacts (payment not completed)
A copy of the cart (translated): no fields are filled in and no payment is created.
Delivery
Moscow
by courier in 1–2 business days
Across Russia
CDEK, Delovye Linii, Russian Post — 1–5 days, free
Pickup
from the office on Skladochnaya Street by arrangement
Tracking number
sent after dispatch
Admin panel
The shop window moves with arrows
In the panel the team decides which models come first in the catalogue: they move products with arrows and save the order — it appears on the site right away. Each row shows the series, the page address and a price or «on request», new products are marked «added», and «Edit» opens the product in the panel.
- 1PROMilerd DZR-1 PRO/catalog/dzr-1-pro/28,700 ₽
- 2PROMilerd DZR-2 PRO/catalog/dzr-2-pro/34,900 ₽
- 3PROMilerd DZR-3 PRO/catalog/dzr-3-pro/39,900 ₽
- 4PROMilerd DZR-4 PRO/catalog/dzr-4-pro/47,900 ₽
- 5SmartMilerd DZR-1 Smart/catalog/dzr-1-smart/14,500 ₽
- 6SmartMilerd DZR-2 Smart/catalog/dzr-2-smart/21,170 ₽
- 7SmartMilerd DZR-3 Smart/catalog/dzr-3-smart/27,570 ₽
- 8SmartMilerd DZR-4 Smartadded/catalog/recirkulyator-baktericidnyy-milerd-dzr-4-smart/37,350 ₽
A copy of the panel screen with the recirculator catalogue (translated): nothing changes on milerd.ru.
The catalogue's first cards
DZR-1 PRO
28,700 ₽
DZR-2 PRO
34,900 ₽
DZR-3 PRO
39,900 ₽
DZR-4 PRO
47,900 ₽
Trust and search
A site people find and trust
Since July 2026 the blog has published 40 articles — on choosing a recirculator, background radiation, nitrates and radon. Reviews live on their own page together with a clinic's video review, every product has its documents, the home page shows certificates, and dosimeter owners get a page for the Milerd PORT app with downloads for Windows and Mac.
Blog articles since July 2026
40 articles
- Recirculators and UV lamps23
- Food and water9
- Radiation7
- Radon1
One dot is one article on its publication date, per the Blog section on milerd.ru.
Site
- Next.js: pages are built ahead and refreshed in the background
- A catalogue of 30 products and 14 pages
- An admin panel for the catalogue
- An API for orders, payments and requests
Payment
- Card and SBP, receipt by email
- Yandex Pay Split
- Cash or card on delivery
- Invoices for organisations with VAT
Requests
- The three-question picker
- Buy in one click and request a call
- Contacts from abandoned carts
- Online chat and call tracking
Search
- Product markup with prices
- A sitemap of 93 pages
- Nine search collections
- 40 blog articles
- An online store on Next.js in the style of Milerd's devices
- A catalogue of five lines and nine search collections
- A three-question recirculator picker
- Product pages with executions, documents and Split
- A cart with five ways to pay
- An admin panel for product order and product pages
- A blog, reviews and a page for the Milerd PORT app