People&Boats

People&Boats — «Lyudi i lodki» in Russian — is a community and media brand about motorboats, yachts, shipyards and engines. We were sent a brief for a marketplace, the brand's ecosystem and an admin panel; a logbook, a chart and brokerage were mentioned but never described, so we rebuilt them from the references inside the brief. Taking it apart showed the main thing: four different products live under one brand, each with economics of its own.

An owner today is a seller tomorrow and a renter the day after. So there is one account, and a boat is entered once: the logbook, a listing and an inspection request all take their data from the same record. Hence the honest filter in the marketplace — the engine hours in a listing are the ones in the logbook.

The day starts with the water: the weather, the wind, the swell and a verdict on whether to go out. Below is the fleet with its gauges, like a boat's dashboard: engine hours to the next service and fuel. Documents live with their dates — the app reminds about insurance 30, 7 and 1 day ahead, and an overdue technical inspection does not get lost in a list.

The chart of the Pirogovskoye and Klyazminskoye reservoirs is drawn by the app itself and works without a signal — on the water there often is none. Owners mark moorings, fuel and hazards, a moderator checks them, other skippers confirm. Hover over a point or tap it.

A boat takes three months to a year to build, and all that time the client pays and sees nothing. The tracker turns the wait into a chain of confirmed stages: the yard uploads photos and video straight from the shop, the client leaves a remark while it is still cheap to fix, and the archive of reports becomes the record that backs the handover. Pick a stage.

Nobody lets you search for a boat by engine hours and GIMS registration — the state register of small craft. Here a listing is born from the boat's card in the logbook: engine hours, year, engine and papers are already filled in, the seller only adds a price. And «Verified» is not a button but a service: behind the badge is an expert's report with an expiry date. Try the filters and tap a brass badge.

Media is People&Boats' strong side, so it is built into the product rather than kept on a separate site: reviews link to listings, voyages to the chart, and the award collects votes from owners with verified accounts.

The prototype is built in SwiftUI for iOS 26: the glass tab bar folds away as you scroll, and the build is not buried in a menu — it lives in the accessory above the tabs. A trip records into a Live Activity and the Dynamic Island, the build and the logbook live in widgets, and «Start a trip» sits in Control Centre.

The website is about search and trust: indexable boat pages, media, the award and bookings. The team panel runs the process: moderation of listings and posts, brokerage and the build tracker, points on the chart, bookings and analytics — with roles and a reaction time on every queue.

Quiet confidence and plenty of air: photos of water work as the main colour, monospaced labels read like the markings on navigation instruments, and trust is always visible — the «Verified» badge and the GIMS status both carry a date. Glass is only for navigation over content; cards stay plain surfaces, or the glass loses its meaning.

Shipping everything in one release is the fastest way to get four weak products instead of one strong one. What the brand's content and experience already support goes first, the marketplace opens on the boats that brokerage brought in, and the services arrive for the season.