2026 / Brand · Website · Account · 1C
Mesto Be
A logo, a website with a timetable and events, a member account, a 1C integration and a Telegram bot for Russia's first balance hall.
01
balance hall in Russia
The brief
A balance hall that works like a service
Mesto Be is Russia's first balance hall: yoga, a beauty space, a lecture hall, restaurants and shops on 4,000 m² in central Moscow. The website had to carry the atmosphere of the space and still work as a service: show the timetable, sell memberships and book classes. We made the logo and identity, built a website with a member account and connected it to 1C, an admin panel and a Telegram bot.
Brand
An oval mark with the letters «м» and «б», sections named «место …» (a place for …) and black-and-white lowercase typography.
Website
Events, timetable, teachers, memberships, a journal and sections for all five directions of the space.
System
A member account with payments, a 1C integration, a Strapi admin panel and a Telegram bot for requests.
- of space in central Moscow
- 4,000 m²
- directions under one roof
- 5
- sections in the site menu
- 7
Logo and style
An oval that holds the whole space
The mark is an oval with the letters «м» and «б». The same shape frames photographs across the website, and every section is named «место …» — a place for balance and energy, a place for beauty and care. Black-and-white lowercase typography leaves the colour to the photographs.
Site sections — point at a line
Yoga, pilates, stretching, meditation and sound healing at Studio 369.
On light
On a photograph
Booking button
Colours
#000000
Text and buttons
#FFFFFF
Page ground
#DCEBA1
Timetable booking buttons
#99A2A9
Words in brackets and captions
#260801
The balance hall's shadow
#ED5C0B
The balance hall's light
Typefaces
Pragmatica and Inter
Headings are set in lowercase Pragmatica, with the direction in grey brackets. Body copy and buttons use Inter.
Website
Events, service and a journal in one rhythm
The home page opens on the balance hall and leads into five directions. Each holds what a guest needs: a timetable with booking, teachers, memberships and gift certificates, events, restaurants and a journal about practice.
On the website
- Daily and weekly timetable
- Booking straight from the timetable
- Teachers filtered by practice
- Memberships and gift certificates
- Events with Timepad registration
- A journal with sections and authors
- motto. booking via YCLIENTS
- Requests for rentals and private classes
Mobile
Home
Daily timetable
Sign in by phone
Under the website
A website that knows the timetable
The website takes the timetable, memberships and bookings from 1C, keeps content and requests in a Strapi admin panel, and can pass requests to the studio's Telegram bot. Beauty bookings go through YCLIENTS, event registration through Timepad, and bonuses through My Misty.
How the systems connect
1C
Group classes, teachers, the price list, memberships with freezes, bookings and visit history come to the website from the club's accounting system.
A guest's path
Pick a class
In the daily or weekly timetable — filtered by practice and teacher.
Sign in by phone
The code arrives by SMS, or it is the last four digits of an incoming call.
Pay for a membership
Or use a class from an active membership: prices and terms come from 1C.
Manage bookings
Active bookings, cancellation, purchase and visit history — in the member account.
Outcome
What the client received
Plus links to YCLIENTS, Timepad and the My Misty loyalty programme.
- A logo and visual identity
- A website with events, timetable and a journal
- A member account with phone sign-in
- A 1C integration and online payments
- A Strapi admin panel
- A Telegram bot for requests