2026 / Brand · Website · CRM · 1C
Ru Prom
A logo, a website with an estimate quiz, a CRM, a 1C integration and a Telegram bot for an asphalt paving company.
5
parts: logo, website, CRM, 1C and a bot
The brief
A road-works company in one system
RU PROM paves sites across Moscow and the region: warehouses, plants, cottage villages and roads, with its own machine fleet and crews. We made the company's logo and visual identity, built a website with an estimate quiz and connected its requests to a CRM, 1C and a Telegram bot.
Brand
A logo of two facing chevrons, an orange accent and a warm light palette.
Website
A landing page with the price up front, completed sites, work stages, a service catalogue and an estimate quiz.
System
A CRM for website requests, a 1C integration and a Telegram bot.
The company in numbers
- machines of its own
- 30+
- years in Moscow and the region
- 15+
- warranty in the contract
- up to 5 yrs
- of asphalt a day
- 1,500 t
Logo and style
Two chevrons and the orange of road works
The mark is two facing chevrons on an orange plate — it reads in the site header and in a tiny browser tab icon alike. On the website orange is kept for action: buttons, prices and steps. The warm light ground and graphite text leave room for photos of the sites.
#FF6A00
- РУ ПРОМРассчитать смету
Site header
- РУ ПРОМ · Асфальтирование под ключ в Москве и МО
Browser tab
- Рассчитать выгодное предложение
Estimate button
Colours
#FF6A00
Orange — buttons, prices and steps
#FFE5D1
Soft orange — badges and icons
#1A1410
Graphite — headings
#6B5E54
Warm grey — body text
#F7F2EC
Warm page ground
Typeface
Manrope
Асфальтирование территорий от 390 ₽/м²
An open typeface with Cyrillic; the bold weight carries headings and prices.
Website
A landing page that leads to an estimate
The first screen names the price and how fast a surveyor arrives. Below come the machine fleet, completed sites with area and timing, company reviews, six steps from the first call to handover and the service catalogue. Every “Estimate” button opens the quiz.
On the website
- Price from 390 ₽/m² up front
- Completed sites with area and timing
- Company reviews
- 6 work steps
- A catalogue of 20 services
- FAQ
- MAX, Telegram and WhatsApp in one tap
Estimate quiz
Four questions instead of an empty form
It is easier for a client to answer what they already know: what work is needed, how big the site is and when to start. The last step is a phone number: the answers travel with the request, so the manager calls back with an estimate.
- Estimate and quote within 15 minutes
- A free surveyor visit within 24 hours
- The client's answers arrive with the request
Precise estimate · 1 minute
Estimate the cost of your site right now
- 5-year warranty
- On site within 24 hours
- 30+ machines
What kind of work do you need?
Pick the type of work — it helps us prepare an accurate estimate
Step 1 of 4
This is a copy of the website's quiz — try it; nothing is sent anywhere.
Mobile
First screen and contact buttons
Completed sites
Quiz
Under the surface
Sales built like a road
A road is built in layers: the surface people drive on, and the base beneath that carries the load. RU PROM's system works the same way: clients see the website and the bot, the CRM carries the requests, and 1C lies at the foundation.
Surface
Website and Telegram bot
What the client works with: the estimate quiz on the website and the bot in Telegram.
Base
Website CRM
Requests with the quiz answers and contacts are gathered in one place.
Sub-base
1C integration
Data from the CRM reaches 1C without manual re-entry.
- A logo and visual identity
- A website with an estimate quiz
- A CRM for website requests
- A 1C integration
- A Telegram bot