Sofas from the maker, without showroom mark-ups
Bella sofa
Ivory
23,999 ₽
Added
2026 / Design · Engineering
Velsora
A promo home page and an online sofa shop: a filtered catalogue, colourway choice, cart and delivery.
57
colourways in the catalogue
Brief
A showroom that opens in the browser
Velsora sells sofas online: the brand gave up showrooms so their rent doesn’t end up in the price. That leaves the showroom’s job to the website — set the mood, show every colourway, answer questions about size, mechanism and delivery, and take the order.
Promo home page
An interior video, a scene played by scroll and the brand’s calm voice: “You pay for quality, not for a shop window.”
Shop
A catalogue with filters, a model page with a colour choice, a cart and one-click ordering.
Search
Catalogue search straight from the home page, pages for search queries and cities, a sitemap.
- sofa models
- 19
- colourways in the catalogue
- 57
- catalogue filters, plus sorting
- 6
- towns in the delivery area
- 54
Home page
The home page unfolds as you scroll
The first screen is an interior video and a promise of no showroom mark-ups. Start scrolling and the headline dissolves into a blur; “Choose your sofa” takes its place, the arrows change the room and the plus leads to the catalogue. Further down: popular models, the “We make furniture, you make stories” card and the dark “Aesthetics of comfort” block.
A copy of the home page mechanics with the site’s video, images and copy: scrolling dissolves the headline and the arrows switch the interiors (in this copy the ← → keys work too once the arrows have focus). The interiors are the site’s visualisations. In the copied first screen we left out the line “50+ models with well-thought-out ergonomics”: the catalogue now holds 19 models in 57 colourways; the site screenshots below keep it, as the client has it.
The home page on a phone
First screen
“Choose your sofa” and the arrows
Popular models
An advantage as a card with a picture
Why us
A list with a changing backdrop
The “Why choose us” block has five points, and the section’s backdrop is the picture of whichever point sits nearest the middle of the screen. As you scroll, the pictures replace one another in a smooth two-layer crossfade without white flashes: the site preloads all five. On a phone, each point carries its picture inside its card.
Scroll the list — the backdrop changes just as on the home page; in this copy you can also pick a point by hovering. Titles and pictures come from the client’s site; the pictures are visualisations, not photography.
Search
The whole catalogue on ⌘K, right from the home page
Search opens from an icon or with ⌘K / Ctrl+K and loads the catalogue straight away. Every word of the query has to be found in the name, colour, fabric or colourway. If nothing matches exactly, search forgives typos: one in a word of 4–5 letters, two in a longer one. It shows up to 12 cards and highlights the match.
Mini Loft sofa bedДиван-кровать «Мини лофт» · Коричневый16,999 ₽16,999 ₽
Mini Loft sofa bedДиван-кровать «Мини лофт» · Светло-серый16,999 ₽16,999 ₽
Loft corner sofaУгловой диван «Лофт» · Чёрный28,999 ₽28,999 ₽
Loft corner sofaУгловой диван «Лофт» · Тёмно-коричневый28,999 ₽28,999 ₽
Loft corner sofaУгловой диван «Лофт» · Тёмно-серый28,999 ₽28,999 ₽
Loft corner sofaУгловой диван «Лофт» · Слоновая кость28,999 ₽28,999 ₽
Loft straight sofaПрямой диван «Лофт» · Чёрный26,199 ₽26,199 ₽
Loft straight sofaПрямой диван «Лофт» · Тёмно-коричневый26,199 ₽26,199 ₽
Loft straight sofaПрямой диван «Лофт» · Тёмно-серый26,199 ₽26,199 ₽
Loft straight sofaПрямой диван «Лофт» · Слоновая кость26,199 ₽26,199 ₽
How search read the query
Exact match
- лофтfound in the card’s text
Cards found: 10
While the cursor is inside this block, ⌘K puts it back in the search field.
A copy of the search over the catalogue’s 57 cards with the same algorithm. Queries are in Russian, as on the site; the chips above are examples: «угловй» has a typo, «черный» without the ё is also found only by typo tolerance, and «кресло» (armchair) shows an empty result.
Search on a phone
Catalogue
Filters that ask the buyer’s questions
The “Sofas and armchairs” catalogue holds 57 cards: each colourway of the 19 models stands on its own. Six filters and a sort answer the questions a sofa search starts with: how much, what type, mechanism and size, which fabric and colour. The choice is written into the page address, so a selection can be sent as a link, and “Reset” brings back the whole catalogue.
Sofas and armchairs
57
Hasik sofa
Black
18,999 ₽
Hasik sofa
Ivory
18,999 ₽
Hasik sofa
Light brown
18,999 ₽
Hasik sofa
Light grey
18,999 ₽
Plyush book sofa
Brown
16,999 ₽
Plyush book sofa
Light grey
16,999 ₽
Mini Loft sofa bed
Brown
16,999 ₽
Mini Loft sofa bed
Light grey
16,999 ₽
Riko sofa
Beige
17,999 ₽
Riko sofa
Black
17,999 ₽
Riko sofa
Brown
17,999 ₽
Riko sofa
Grey
17,999 ₽
A copy of the filters on the site’s data: real prices, colourways and images, set on one white ground. The site has three more filters — “Type”, “Folding mechanism” and “Size”, with a custom size in centimetres.
Model page
One model, four colours
Bella’s page puts the whole decision on one screen: a photo gallery, the price, the cart and a one-click order by phone. Colour swatches switch the gallery and the title, and each colourway has its own link with its SKU — the catalogue cards and search lead there. The key specs show at once, “Show all” leads to the full table, and the 500 ₽ delivery is right below.
Bella sofa, Ivory
23,999 ₽
Colour: Ivory
Link to this colourway: divan-bella?
Key specifications
- Dimensions (W×H×D)
- 225 × 90 × 90 cm
- Sleeping area (W×D)
- 190 × 140 cm
- Warranty
- 18 months
- Frame
- Wood
- Folding mechanism
- Eurobook
Delivery information
Delivery 500 ₽
A copy of the page with the site’s images and data, six angles per colourway (the site has ten for Ivory). The shop’s watermark is cleared from the white background; on the upholstery it stays, as in the original photos. The cart and the one-click order send nothing here.
Cart and delivery
A total that already includes delivery
The cart counts the total together with delivery: 500 ₽, 1–7 days, with a promo code field alongside. The Delivery page lists 54 cities and towns in Moscow, the Moscow region and neighbouring regions, and states that carrying upstairs and assembly are extra. For search queries there are catalogue landing pages and pages for five cities.
Cart on a phone
54 towns on the list
The list comes from the Delivery page. Carrying upstairs and assembly are paid separately.
- Moscow
- Pushkino
- Voskresensk
- Orekhovo-Zuyevo
- Elektrostal
- Aleksandrov
- Kirzhach
- Istra
- Reutov
- Odintsovo
- Kolomna
- Stupino
- Kashira
- Obninsk
- Dedovsk
- Balashikha
- Lyubertsy
- Zhukovsky
- Pavlovsky Posad
- Noginsk
- Maloyaroslavets
- Chekhov
- Krasnogorsk
- Khimki
- Ivanteyevka
- Shchyolkovo
- Sergiyev Posad
- Domodedovo
- Solnechnogorsk
- Naro-Fominsk
- Klin
- Serpukhov
- Yaroslavl
- Tver
- Vladimir
- Ramenskoye
- Dmitrov
- Vidnoye
- Yegoryevsk
- Dolgoprudny
- Mytishchi
- Taldom
- Fryazino
- Kimry
- Pokrov
- Kolchugino
- Yuryev-Polsky
- Pereslavl-Zalessky
- Rostov Veliky
- Zvenigorod
- Shatura
- Roshal
- Lukhovitsy
- Volokolamsk
City pages
- Moscow
- Kaluga
- Tver
- Yaroslavl
- Vladimir
Catalogue landing pages
- 01Corner sofas
- 02Straight sofas
- 03Sofa beds
- 04Modular sofas
- 05Velour sofas
- 06Faux leather sofas
- 07Sofas with fabric upholstery
- 08Sofas for the living room
- 09Sofas for your room
- 10Sofas for everyday sleep
The shop on a phone
The “Colour” filter
“Added” and the toast
- A promo home page: video hero, a scene played by scroll, an interior slider, stories and a call-back form
- An online shop on Next.js: a catalogue with sorting and six filters
- Model pages with a colourway choice, a gallery and one-click ordering
- A cart with promo codes and the delivery cost
- Search across the whole catalogue from the home page on ⌘K
- 15 landing pages: by type, fabric, room and city
- Delivery, warranty, about, contacts and legal pages
- Cookie consent before Yandex Metrica starts, and live chat
- Mobile layouts for the home page and the shop