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2026 / Online store · Telegram · Brand mark

VNSK wear

A mark, an online store and a Telegram bot with a Mini App for the VENSKO streetwear brand.

3

storefronts: website, bot and Mini App

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The brief

A brand store on the web and in Telegram

VENSKO, also known as VNSK WEAR, is a Russian brand of affordable streetwear. We drew the brand's mark, built an online store with a catalogue fed from MoySklad, CDEK delivery and online payment, and then opened the same store inside Telegram — with a cart, checkout and support right in the chat.

  • Mark

    A red heart-shaped stroke for the app icon, the browser tab, the bot's avatar and link previews.

  • Website

    Storefront, catalogue with sizes and stock, lookbook, cart, checkout and an admin panel.

  • Telegram

    A bot and a Mini App: catalogue, shared cart, checkout, order statuses with tracking and live support.

Catalogue categories

  • Hoodies
  • Trousers
  • Tank tops
  • Shorts
  • Old Money
  • Sweaters
  • Accessories
  • Jackets
  • Shirts
  • Classics

Service

  • CDEK: pickup point or courier
  • Russia and CIS
  • Card prepayment online
  • Returns within 7 days

Mark

A mark that works without the name

On the website the VENSKO name is set in a wide italic, and the mark takes the places where a word won't fit: the icon on a phone screen, a browser tab, the bot's avatar and the corner of a link preview. That's why it is simple in shape and holds a single colour — red.

The VENSKO mark — a red heart-shaped stroke

VENSKO

#9D2F28

  • VENSKO

    App icon

  • VENSKO — official VNSK WEAR clothing store

    Browser tab

  • VENSKO

    bot

    Hi, Alina.

    Bot avatar

  • vnskwear.com

    VENSKO — official VNSK WEAR online store

    Link preview

Colours

  • #9D2F28

    Mark red

  • #11110F

    Graphite — text and dark theme

  • #F4F2ED

    Mini App paper

  • #FFFFFF

    Studio white of the website

Typefaces

  • Syncopate

    Name and headings: a wide slanted sans

    VENSKO

  • Space Mono

    Website copy: a monospace with open tracking

    new spring collection

Website

A storefront shot like a studio session

vnskwear.com rests on photography: a white backdrop, full-length models, monospace copy and headings in a wide italic. The catalogue comes from MoySklad — photos, prices and stock for every size update without manual copying, and each product page shows how many items are in stock.

On the website

  • Catalogue from MoySklad
  • Sizes and stock
  • Lookbook
  • Reviews with customer photos
  • Cart and promo codes
  • CDEK: pickup point or courier
  • Online payment
  • Admin panel: products, orders, promo codes, content
vnskwear.com home page: the VNSK wordmark between two models and a catalogue button
Home: the new collection
VENSKO catalogue with categories and product cards on white
Catalogue: ten categories
Vensko polo product page: 3,400 ₽ price, stock, size picker and add-to-cart button
Product page: sizes and stock

Mobile

  • Mobile home page: a full-length model and the VNSK wordmark

    Home

  • Mobile lookbook: collection looks in two columns

    Lookbook

  • Mobile product page with a photo gallery

    Product page

Telegram

A store that opens in a chat

In Telegram VENSKO has a bot and a Mini App sharing one cart. Customers browse the collection and stock, choose CDEK delivery and get a payment link, while the bot reports every status change and sends the tracking number. Before each order the server re-checks price, size, stock and delivery with the store — it never trusts prices coming from the browser.

Messages and buttons come from the bot's code, translated. The customer's name, order number and tracking are made up.

VENSKO

bot

Customer

    Alina

    topic in the managers' group

    Managers

    The customer's topic appears with their first order or question

      • Catalogue in chat

        Categories, search by name and SKU, cards with photo, price and stock by size.

      • One cart

        An item added in the chat waits in the Mini App, and vice versa. Stock is checked automatically.

      • Checkout

        Promo codes, CDEK rates to a pickup point or by courier, and a secure payment link.

      • Order status

        The bot checks orders in the background and messages the customer when the status changes.

      • Support

        A question as text, photo or document goes to a manager; the reply lands in the same chat.

      • For the team

        A topic per customer, new-order alerts and a /stats summary.

      Mini App

      A full store inside Telegram

      The Mini App follows the website: a promo screen, categories, new arrivals, product pages with a size picker, a cart and a three-step checkout — contacts, delivery, review. The theme follows the phone's light or dark mode.

      • Mini App home: “New era of Vensko” with collection and orders buttons

        Home

      • Mini App catalogue with search, categories and product cards

        Catalogue

      • First checkout step: name, phone and email

        Checkout

      • Mini App home in the dark theme

        Dark theme

      Under the hood

      One catalogue for every storefront

      Products, prices and stock live in MoySklad. The website, the phone app, the bot and the ad product feed all read them from one store API, so an item's details match wherever it's opened. Around it sits everything that helps people find the store and lets the team measure it.

      Source

      MoySklad

      products, photos, prices, stock by size

      Store

      vnskwear.com API

      orders, promo codes, CDEK and payment

      Storefronts

      • vnskwear.com website
      • Phone app (PWA)
      • Telegram bot
      • Mini App
      • Product feed for Yandex Direct

      • Search

        • Own title, description and canonical for every page
        • Structured data for the store, products and breadcrumbs
        • Price, stock and SKU in Product markup
        • A sitemap with every product

      • AI search

        • robots.txt open to OAI-SearchBot and ChatGPT-User
        • llms.txt with facts about the store, delivery and returns
        • No invented ratings, FAQs or hidden text

      • Analytics

        • Yandex Metrica starts only after cookie consent
        • Goals from product view to paid order
        • UTM tags and yclid kept for attribution
        • Product IDs match MoySklad and the feed

      • App

        • The website installs on a phone like an app
        • Shortcuts: Catalogue, Lookbook and Delivery
        • Icons for iOS, Android and Windows
        • 1200×630 link previews for messengers

      Outcome

      What the brand received

      The store is on ongoing support: we keep improving the catalogue and the bot and are preparing Yandex Direct campaigns.

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